As a DIY festival, we’re grateful to have sponsors who are supporting our event and throwing us some swag to give away to some lucky attendees. One of those sponsors is Cheap Thrills, Montreal’s longest-running independent record store. A mandatory stop for anyone visiting from out of town during the fest, Cheap Thrills deals in a well curated selection of new and used records and have always been supporters of the underground. For many years, Gary, the shop’s proprietor, also ran the well-respected Alien8 Recordings, releasing now classic albums by harsh noise artists such as Aube, Knurl, Masonna, Merzbow and many others across an array of genres.
Cheap Thrills has generously donated a $50 gift certificate and classic Alien8 CDs by Masonna and Keiji Haino which will be included in our raffle draw (prizes to be drawn and given away the night of the fest). Many thanks to @cheapthrillsmtl for their generous support of Initial Shock. Head to their downtown location at 2044 Metcalfe Street to grip the essentials!